When it comes to sustainable packaging, there is a lot of confusion around terms and definitions. Even stakeholders in the packaging industry struggle to differentiate Bio-based vs compostable, renewable vs bio-based, etc. Below is a diagram that will hopefully help provide you some framework around what is what, and navigate which packaging option is right for you. This diagram is strictly for flexible film multi-layer structures.
"Sustainability" means different things to different brands. We like to categorize sustainability of a scale from LIGHT GREEN to DARK GREEN
It is no surprise that more and more brands are looking for sustainable packaging. Consumers are putting pressure on brands to step-up and make changes toward sustainable packaging
Switching from conventional to sustainable packaging is no small feat. It requires careful planning, design, and coordination across almost every function within a brand. Elk packaging has successfully navigated this path before and has helped guide brands to successfully launch sustainable packaging into the marketplace.